Hatley — A System for Intentional Parenting

The difference

Same moment. Three very different outcomes.

These are real situations from one family. What happened when there was no system — and what changed when there was.

😤 You lost it this morning — now what?

Wing it

You carry the guilt through the day. Nothing gets examined. The same conditions produce the same result next week.

Generic AI

“It sounds like a stressful morning. Try to be kind to yourself.” Kind words. But nothing changes. The pattern stays invisible.

AI + Hatley

“The 9am pressure is yours, not theirs. They weren't running late — you were. The morning problem starts the night before. If they're going to bed late, there's no buffer. That's a structural problem, not a behaviour problem.” No judgment. A real diagnosis. And a fix that actually changed the mornings. Read the full story →

🌞 You haven’t opened your phone yet — but Hatley already knows what today needs

Wing it

You remember vaguely that last night was rough, but you’re already running late and the moment passes. The pattern keeps building, invisibly.

Generic AI

You’d have to open an app, remember to ask, and reconstruct what happened. You don’t. The advice would be generic anyway — it doesn’t know what last night looked like.

AI + Hatley

At 7am, before you’ve thought about it, the daily digest lands in your inbox. It already knows what happened — the frustration, the theme it’s been tracking, the repair that still needs to happen. It tells you what to prioritise today and surfaces the +1% action that keeps the Frustration Tolerance theme building. You walk in prepared. Read the full story →

🦷 Good advice is generic. The right advice knows your family.

Wing it

You remember “brush better.” The technique, the watch items, the specific feedback — gone by week two. The next appointment starts from scratch.

Generic AI

“Brush twice daily for two minutes.” Correct. Useless without knowing what your dentist actually said about your child, or that the bedtime routine already exists and just needs two more minutes.

AI + Hatley

The appointment notes become context that travels. Amy does bedtime — she wasn’t at the appointment — but when she opens Claude that evening, it already knows the technique correction, that Elliot responds to humor, and that the next few weeks are the habit-formation window. It even suggests a joke to make flossing land. The November appointment starts from where you actually are. Read the full story →

♜ The chess club recap arrives — buried in it, a note about a state tournament

Wing it

You skim it, miss the tournament mention, and never ask the coach whether your kid is ready. The window closes. A year from now the field looks completely different.

Generic AI

You'd have to find the email yourself, paste it in, and know to ask. No history on results, no coach outreach, no sense of whether the timing matters. Next chat, it's gone.

AI + Hatley

At sign-up, Hatley gives you a family inbox — yourfamily@home.hatley.ai — to give to every school, coach, and program. The recap lands there, Hatley indexes it before you open your phone, flags the tournament given the back-to-back results, and drafts coach outreach when you raise doubts about readiness. Two replies in: honest level assessment, environment picture, trophy math. You sign up with confidence. Read the full story →

🎾 Your kid has a meltdown on the sports court — in front of everyone

Wing it

You try to reason with the kid mid-spiral. It makes it worse. Silent drive home. You go to your office and close the door. Nothing changes next Saturday.

Generic AI

“Try deep breathing or a calm-down corner.” Reasonable advice — for someone. Just not grounded in this child, this moment, or the pattern building behind it.

AI + Hatley

Hatley has been tracking Frustration Tolerance — there's now a supporting series of data points. It gives you a repair script calibrated to the kid's age, surfaces the Emoji Wall so they can name what they're feeling, and schedules a pre-game commitment talk for next Saturday before you even ask. Read the full story →

🏳 Your child comes home buzzing about an idea from enrichment class

Wing it

You say “that’s cool” and move on. The thread drops. By next week the spark is gone, and you paid for an hour your child got nothing more from.

Generic AI

You paste in what your child said and get back thoughtful follow-up questions — but they could apply to any child. Next chat it’s gone, nothing is tracked, and whether you actually tried anything is anyone’s guess.

AI + Hatley

Hatley already has the course guide from your family inbox. Claude surfaces conversation starters built around that specific class. The Hatley home screen shows what’s pending — suggested prompts, action cards from Claude, what you’ve tried and what worked. You close the loop with a thumbs up or down. Hatley learns. Next session, Claude already knows what landed. The investment keeps compounding. Read the full story →

👫 A strategy works — but your co-parent doesn’t know about it

Wing it

You text each other updates. Inconsistency at home. Your child learns to play both parents off each other without either of you realising.

Generic AI

Two separate chats. Two slightly different answers. Your co-parent does it differently because they never saw what you tried.

AI + Hatley

When Mom logs the counter-move the kid developed, Hatley surfaces the next adaptation — without Dad having to ask. They use different AI tools. Same family picture. The solution one parent finds is automatically available to the other. Read the full story →

🤔 You wonder if you're doing enough — or the right things

Wing it

You ask friends. You keep up with the Joneses. You feel either smug or behind depending on the day. Either way, you're benchmarking against the wrong thing.

Generic AI

Research-backed, well-reasoned, and written for a child it knows nothing about. It's telling you what works on average — for someone else's kid, toward a goal it's never heard of.

AI + Hatley

Hatley knows this child, this goal, and what you've already tried. Its coaching is grounded in developmental research — Gottman, Siegel, Ross Greene — applied to your specific situation. And as families track real goals and real outcomes, the benchmarks get sharper: not what sounds right on Reddit, but what actually worked for families building toward the same thing you are. Read the full story →

🏕 Summer is coming and you need to pick camps

Wing it

You ask around, check Google reviews, cross your fingers. You're choosing for a generic child, not the specific one you have.

Generic AI

“Here are highly-rated camps in your area.” Based on what other people said — not on what makes your child thrive.

AI + Hatley

Hatley knows your kid does best in structured, small-group environments — it's been in the behavioral data for months. It maps that against available programs, surfaces the ones that actually fit, flags scheduling conflicts across both kids, and tells you which ones fill fast. You stop guessing and start choosing. Read the full story →

📊 Your child's academic assessment results arrive

Wing it

“96th percentile — great job!” You celebrate and move on. The score is a moment in time. You don't know what it means for where you're trying to go.

Generic AI

“Strong in computation, could improve in some sub-domains. Consider extra enrichment.” It works from the score outward. There's no picture of who this child is or where you're trying to take them.

AI + Hatley

“Your kid’s math is strong — 96th percentile reflects months of real work. But since we know your goals: you’re two points from CTY eligibility, and there’s a route that uses iReady scores directly, bypassing the SCAT testing most families spend months preparing for. The gap isn’t more math — it’s a speed-over-accuracy habit we’ve been tracking. The fix is the Student-Teacher exercise, not a new enrichment.” All of this is tracked on the Hatley dashboard — themes, timelines, supporting materials, and action cards — so nothing falls through the cracks. Read the full story →

FAQ

Common questions

You're juggling more than any generation before you — both parents working, aging parents, inflation, AI reshaping jobs overnight. By the time you're done with bosses, customers, and deadlines, the people who matter most get whatever energy is left. When you pause to reflect, the regret hits — but you're too exhausted to break the cycle.

And the advice landscape is built to capture your attention, not improve your outcomes. If the product is free, you are the product — TikTok tips and ad-supported chatbots are designed to keep you scrolling, not to help your child. Even good AI tends to tell you what you want to hear, not what you need to hear: it doesn't know your child and won't push back when you're reinforcing the wrong pattern. Advice is cheap; the hard part is context — knowing your family, tracking what actually works, and turning coaching into actions, and actions into habits and character. That's what Hatley does.

We meant what we said about “free” advice being designed to monetize you — so here’s exactly where we stand. Hatley makes money one honest way: families pay for a product that helps them. We never sell your attention or your data.

Logging moments by talking to your AI is free, permanently — that promise always lives at the free Memory tier, along with family setup, your calendar, and a weekly heads-up email. Everything Hatley reasons about — themes, coaching, tracked actions, the daily digest — is the paid Intelligence tier: $19/month or $180/year. And every family starts with full Intelligence free for the first month, no credit card. See full pricing →

Nothing is ever deleted. Add payment information to keep full Intelligence, or drop to free Memory — your themes and history stay visible, your weekly email keeps coming, and you can keep logging moments free, always. If you return to Intelligence later, a one-time $19 catch-up processing charge re-processes everything you logged while you were away (waived if you return within 30 days).

Because you already have enough apps. Hatley is designed to fold into the tools you're already using — Claude, ChatGPT, Mistral — so there's nothing new to learn and no new habit to build. Just talk to your AI like you normally would, and Hatley works behind the scenes.

We also have a web app at hatley.ai/webapp where you can chat with Hatley directly (chat is in beta), review your family's history, and manage your account. It works on any device — phone, tablet, or laptop. Add it to your home screen and it functions just like a native app, with instant updates and no downloads.

ChatGPT gives decent advice — but starts from zero every chat. It doesn't know your child's triggers, what you tried last week, or whether the timer worked. With Hatley, your AI says “last time, the 3-breath reset helped — try it again?” instead of the same generic answer. ChatGPT alone is a parenting hotline. ChatGPT + Hatley is a parenting advisor who's known your family for years.

Hatley's coaching is built on three layers.

The first is clinical research. Our frameworks are grounded in leading developmental science — including the Gottman Institute's emotion coaching methodology, Dr. Dan Siegel's whole-brain child development approach, Dr. Ross Greene's Collaborative & Proactive Solutions model, Zones of Regulation, and more. These aren't trending tips — they're peer-reviewed research, adapted for your child's specific age and temperament.

The second is aggregate behavioral data. As families use Hatley to log moments, try strategies, and track outcomes, we learn which approaches tend to work for children at similar ages with similar challenges. When your AI recommends something, it's weighted by what's proven effective in practice — not just what sounds good in a textbook.

The third is your family's own history. Hatley tracks every strategy you've tried, whether it worked, and under what conditions. Over time, it builds a personalized playbook — stopping what failed, doubling down on what's working, and connecting insights across bedtime, homework, meltdowns, and everything in between.

Absolutely. Hatley uses an open standard (MCP) — your family's data isn't locked to any platform. Switch between Claude, ChatGPT, Mistral, or any future AI that supports connectors. Your history comes with you.

Your family's data is encrypted and isolated. Hatley only stores structured moments and plans — not raw conversations. We never sell or share your data. You can request complete deletion anytime. We're building toward full local storage so your data never has to leave your device.

Hatley Castle in British Columbia — the filming location for Professor Xavier's School for Gifted Youngsters in the X-Men films. We believe every child has superpowers waiting to be discovered and nurtured. Fun fact: the founder was married there.

No paid AI subscription required to start. Hatley runs on Claude's free plan — it includes one free custom connector, and that's all Hatley needs. Claude is also where Hatley works best, so it's our top recommendation. Prefer another AI? ChatGPT works on a paid plan (Plus and up, Developer Mode on), Mistral is free, and more — like Gemini — will likely follow. You can also use Hatley's own web app directly.

Your AI plan and your Hatley plan are separate. Hatley has a free Memory tier (logging, calendar, recall, a weekly email) and a paid Intelligence tier (themes, coaching, the daily digest, the dashboard, and more) — and every family's first month of Intelligence is free, no card. See full pricing →

Hatley turns your AI into a real parenting partner.

Three minutes to set up. A lifetime of context.

Choose how to use Hatley

Talk about your kids naturally

Watch it get smarter over time

Same moment. Three very different outcomes.

Parenting is hard. We're not here to make it easy — but to make the right way easier.

Simple pricing. Start free.

Common questions